Friday 11 September 2009

GAP 1969 pop-up store

Do you know the feeling when you go someplace and expect something grand and exciting or at least entertaining? But then are totally underwhelmed and utterly disappointed?
Well, that's exactly what happened to me last night when I went to the much hyped GAP 1969 pop-up store in Kingley Court, a great location off London's Carnaby Street, marking GAP's 40th anniversary.
The shop is really small, split into 3 level, of which only 2 show the clothes. This also making navigation between stairs and tables with the displayed goods more difficult and crowded. Instead of clothes that could wow you there were jeans unlovingly put up on meat hooks onto metal drain-pipe rails and shapeless t-shirt in lacklustre colours, the much anticipated denim boots created in connection with Pierre Hardy are just chunky retro ankle boots you could probably get in any 2nd hand store.
There were girls serving beer by the bottle and caipirinha and apparently VV Brown was going to play as well, but I left feeling very dissatisfied, bored and let down and I usually like GAP clothing and find their TV ads interesting and great fun. This however was an uninspiring and disappointing experience :-(

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